Good communication is based on understanding of others, on the ability to empathize with their thinking and motivation. In a globalized world, communication is increasingly taking place across ethnic and cultural boundaries. It requires both cultural knowledge and special empathy for others.

Crossborder Communications

The communicative exchange between Africa and Germany is a focus of my work.

As a PR consultant I help African governments and institutions to find access to German media and to sanitise the public image of their home country in the German public. On the other hand, I support German companies and institutions to achieve their communication objectives in Africa.

On site I work together with African partners, who themselves have lived and worked in Germany for some time and so have a good understanding of the German mentality. I myself accomplished African studies at the university and lived in the Congo for two years.

I am a memeber of DAFRIG, the German-African Society.

Within Europe, I assist foreign companies that are active in the German market with their public relations in Germany.

My services include a wide range: analysis and design, press relations and publications, contact initiation and engagement in social networks.